Disruption thrust B2B manufacturers into digital acceleration in 2020 and 2021. The pandemic brought issues that B2B manufacturers had found work-arounds for years to the forefront. Supply chain issues, technological debt, and static, incomplete product information were exacerbated by the “Great Resignation” and the new global remote workforce.
With the backdrop of B2B buyers’ expectations changing quickly, shifting to eCommerce has left digital laggards scrambling to catch up. Manufacturers that haven’t already started their shift to a digital-first strategy are sacrificing current and future revenue. In fact, 90% of B2B buyers would turn to a competitor if a current supplier’s digital channel couldn’t keep up with their needs – up from 88% in 2020 and 79% in 2019. But there’s good news: fast movers can expect to see the return on their investments, as 87% of buyers would pay more for a supplier with excellent eCommerce capabilities, up from 81% in 2020 and 74% in 2019.
Delivering seamless digital experiences requires manufacturers to assess each step along the buying journey for their customers, from research to transaction to repeat buying, and make it simple and convenient. To get started, you have to prioritize the marketing and commerce capabilities that will excite your customers and employees.
In this white paper, experts at Avionos will walk you through:
- The six steps to optimize in your buyers’ journey
- The current state for most manufacturers, including pain points your buyers experience on the path to purchase
- Technology solutions that can help you improve your digital maturity
- Tactical takeaways for quick wins every step of the way