What customers say about your business online has never mattered more. Reviews now shape trust, influence purchase decisions, and directly impact your bottom line. But how are reviews evolving—and what can your business do to stay ahead?

Our latest State of Online Reviews 2025 report analyzes data from over 150,000+ businesses across industries. Backed by millions of data points, it reveals the latest trends in consumer behavior, automation, and review strategies that will define online reputation management this year.

Download the full report to uncover actionable insights and proven strategies to strengthen your online reputation in 2025 and beyond.

In this report, you’ll find:

• Review volume is at an all-time high, with a 13% year-over-year increase—and Google capturing 81% of all reviews.
• Email drives 60% of review requests, but SMS still sees higher engagement, forcing businesses to rethink their outreach mix.
• Industries like Healthcare and Automotive lead in review generation, while Real Estate, Finance, and Beauty & Wellness rely heavily on follow-ups to drive responses.
• AI and automation now handle 42% of review responses, helping businesses scale engagement without sacrificing quality.